Author: Brenda Stokes Barron


Avatar

All posts by Brenda Stokes Barron

Brenda Barron is a writer from southern California specializing in WordPress and technology. When not writing or editing, she's spending time with her family, going on adventures, and knitting.

All Posts Website @digitalinkwell
A/B Testing Your Site's Headlines Using Title Experiments
Plugins

A/B Testing Your Site’s Headlines Using Title Experiments

Avatar on November 20, 2018

A/B testing is one of those things that everyone talks about but not everyone actually does. In fact, any random Google search will yield plenty of results on the benefits of A/B testing, common elements you should experiment with to improve traffic and conversions, and the best WordPress A/B testing plugins and tools on the market to date.

But again, if you know how effective split testing is, and how beneficial it can be for your website, and yet don’t perform any tests on your site, you have nothing to gain.

Today we’re going to briefly remind you of the importance of A/B testing on your website and share with you a unique way to run one very specific split test on your website using the free WordPress plugin Title Experiments.

Read More

FeaturedMarketing

The Best Website Analytics Solutions for Your Small Business

Avatar on October 30, 2018

So, you’ve been working hard to build a strong online presence, drive traffic to your website, and generate more sales for your business. And so far as you can tell, whatever it is you’re doing, is working.

The problem is, without actually tracking the data, you’ll never know whether you’re actually making progress or not. Worse yet, you may be missing out on huge opportunities to grow even more, simply because you don’t know who is coming to your website, where they’re coming from, and what they’re doing once they get there.

All businesses, no matter what size, can benefit from investing in an analytics solutions to track what’s really happening on their website at any given moment.

Read More

7 Best Backup Plugins for Your WordPress Website
FeaturedPlugins

7 Best Backup Plugins for Your WordPress Website

Avatar on October 9, 2018

Choosing the best backup solution for your needs can be overwhelming. After all, there are so many WordPress backup plugins to choose from, all boasting different features, and sometimes different price points.

But deciding which plugin to go with is not nearly as difficult as trying to recover your website should it crash because of an internal error, hacker, or some other mysterious reason. Read More

How to Perform Effective Keyword Research and Improve Search Rankings
FeaturedMarketing

How to Perform Effective Keyword Research and Improve Search Rankings

Avatar on September 12, 2018

If there’s one thing Google is good at, it’s keeping us on edge when it comes to their algorithms and changing ranking factors.

For example, Google recently rolled out mobile-first indexing; meaning from now on, your mobile site will be indexed before your desktop version. And we all know there’s no end in sight, leaving us to continually adjust our SEO efforts so our sites can rank well.

But there is one thing, however, that has stayed fairly consistent over the years when it comes to optimizing your website for higher search rankings: keyword research.
Read More