A/B testing is one of those things that everyone talks about but not everyone actually does. In fact, any random Google search will yield plenty of results on the benefits of A/B testing, common elements you should experiment with to improve traffic and conversions, and the best WordPress A/B testing plugins and tools on the market to date.
But again, if you know how effective split testing is, and how beneficial it can be for your website, and yet don’t perform any tests on your site, you have nothing to gain.
Today we’re going to briefly remind you of the importance of A/B testing on your website and share with you a unique way to run one very specific split test on your website using the free WordPress plugin Title Experiments.
So, you’ve been working hard to build a strong online presence, drive traffic to your website, and generate more sales for your business. And so far as you can tell, whatever it is you’re doing, is working.
The problem is, without actually tracking the data, you’ll never know whether you’re actually making progress or not. Worse yet, you may be missing out on huge opportunities to grow even more, simply because you don’t know who is coming to your website, where they’re coming from, and what they’re doing once they get there.
All businesses, no matter what size, can benefit from investing in an analytics solutions to track what’s really happening on their website at any given moment.
If there’s one thing Google is good at, it’s keeping us on edge when it comes to their algorithms and changing ranking factors.
For example, Google recently rolled out mobile-first indexing; meaning from now on, your mobile site will be indexed before your desktop version. And we all know there’s no end in sight, leaving us to continually adjust our SEO efforts so our sites can rank well.
But there is one thing, however, that has stayed fairly consistent over the years when it comes to optimizing your website for higher search rankings: keyword research.