A brand-new way to create content is coming to WordPress. The much-ballyhooed Gutenberg editor is set to appear in version 5.0. However, it’s already available in plugin form and boasts 300,000+ users.

There has been no shortage of debate and controversy regarding this new editor. Therefore, it’s important to know what Gutenberg is and is not. This will help you make the best decisions with respect to how it fits in with your existing website.

One of biggest issues for designers is how Gutenberg will affect page builders. On the surface, there does appear to be some shared functionality between them. Does that mean the page builder tools we’re using today will become obsolete? Should we toss them aside for Gutenberg?

Gutenberg’s Approach to Content

Before we can determine the fate of page builders, let’s take a look at how Gutenberg works. We’ll introduce you to its new approach and show you its strengths.

Using Gutenberg is a much different experience than the “Classic” editor (which will continue to be available as a plugin). It eschews the single content field of its predecessor. Instead, the focus is on “blocks” of content.

What’s a Block?

Think of each block as a self-contained piece of content. The content itself can be just about anything. Currently there are blocks for items such as images, headings and text. But developers can also create their own custom block types. This allows for a greater level of personalization on a per-site basis.

The advantage of this is approach is that you can edit and reorder blocks without affecting the surrounding content. It boosts the ability to mix various types of media within a page. This solves one of the key limitations designers experienced with the Classic editor.

Plus, the Block API ensures that new blocks are tightly integrated into the UI. This should make for a much more intuitive experience for content creators.

Gutenberg editor block demo

Multicolumn Layouts (Finally)

Perhaps the biggest thing missing from the Classic editor was the ability to create multiple columns. While it seems like a no-brainer, this simple feature has eluded us – until now.

Thanks to Gutenberg’s Columns block, placing content side-by-side is easy. No need for delicate code hacks. Instead, select the number of columns you need and start creating.

It should be noted, however, that this feature isn’t ideal for full-page layouts. Complex grid systems aren’t included in the block type. Thus, you’re relegated to a simple row of columns. It’s perfect for a multicolumn section of content, but not meant for much else.

Gutenberg columns block

Reasons to Stick with Page Builders

Gutenberg is a huge leap forward from the Classic editor. Its stock install provides a better way to accomplish simple content creation tasks. And the potential for extending the editor is huge. But that doesn’t mean page builders are a thing of the past just yet.

Whereas Gutenberg is meant to enhance the basics, page builders are there to handle the more difficult jobs. For one, the ability to create complicated page layouts sets them apart. But there are other practical reasons to keep your page builder around.

Masony grid layout illustration

Switching Could Be Messy

Some page builder plugins are easy to deactivate, others not so much. Depending on the specific tool you’re using, you could lose your layout and formatting. Before you even think about switching to Gutenberg, check your page builder’s documentation for details.

Just as problematic is the possibility of refactoring your content for Gutenberg. Smaller sites may not be so difficult. But a content-heavy site could require a lot of work. Plus, you may need to tweak your theme for full compatibility.

Finally, note that your theme may be tightly integrated with (or even require) the use of a page builder. This might be the deciding factor to stay put.

An Established Codebase

What’s one thing many page builders have that Gutenberg does not? A codebase that has been around for a while. This gives you the advantage of knowing that the tool you’re using is compatible with your site.

One of the concerns that comes with Gutenberg are potential conflicts with plugins and themes. While it’s fairly safe to assume that well-maintained products will work, outdated items may not. If you rely on something that hasn’t been recently updated, Gutenberg might not be an option.

It May Have Exclusive Features

As we mentioned above, Gutenberg is very extensible. But because it’s new, there isn’t a huge library of custom blocks to choose from.

That means page builder features you’re currently using may not have a Gutenberg equivalent. While that could change in the future, it isn’t the case here in the early going.

The Bottom Line

With Gutenberg poised to become the default WordPress editor, it’s worth your time to dive in and experiment. While it’s not perfect, there are a number of things it does quite well. It’s a tool that will give the average user much more control over their content.

But for existing sites that use a page builder, you may be better off staying the course. That is, unless you’re prepared to do a lot of testing. Switching won’t likely be an easy process.

Illustration of various website layouts

Real Options for the Future

Where Gutenberg seems more of a viable option is with newly built websites. In the past, page builders have often been used to cover the shortcomings of the Classic editor. Now, there are more compelling reasons for using the default editor.

In that case, page builders could still be the better choice. For example, situations where you need to build complex layouts on multiple pages still favor these plugins. Or if you need specific features that Gutenberg can’t yet match. It’s doubtful we’ll see the end of page builders anytime soon.

But, as the library of available blocks expands, Gutenberg may become an even more realistic choice. It wouldn’t be a surprise to see the WordPress community make a positive impact here. More layouts and page-builder-like functionality could be on the horizon.

The end result is that designers will have more viable, high-quality options than ever before.

What Do You Think?

Can Gutenberg successfully replace page builders? Share your thoughts below.

What to hear about our latest deals and new posts? Subscribe below 👍


Posted by Eric Karkovack

Eric is a freelance web designer and writer with over 20 years of experience. He works with a wide variety of clients and specializes in WordPress. Connect with him on Twitter.