Collecting leads should be a priority for all website owners and businesses. Whether you are running a simple blog, an eCommerce store, or a multinational business, generating leads will enable you to stay in contact with your target audience and ultimately increase conversions on your site. There are numerous lead generation WordPress plugins available for download in 2018, so which one should you choose?

In this collection of lead generation plugins, we will look at a range of solutions and discuss the features and prices of each. By the end of reading, you will have a good understanding of what each plugin is offering, and which is a best fit for your project.

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OptinMonster is a high-end lead generation tool. Installed on over 700,000 websites, this powerful WordPress plugin will enable you to collect leads and turn web traffic into conversions and sales.

OptinMonster is feature-rich but extremely user-friendly, so you can quickly create and run new campaigns. Choose from one of the many pre-built opt-in form templates, use the drag-and-drop builder to make any necessary customizations, and then select the appropriate targeting settings. This will enable you to display the right campaign to the right people on your site, and ultimately ensure your forms are optimized for the highest conversion rates.

Other top features include…

  • Seamless Integrations (MailChimp, AWeber, Infusionsoft and many more).
  • In-depth Analytics
  • Shopping Cart Abandonment Features
  • Exit Intent Technology
  • Geo-Location Targeting

Starting at $14 a month, this effective tool, with its stunning, high-performance opt-in forms, is well worth the price tag.

Get OptinMonster

Thrive Leads


Thrive Leads in another impressive lead generation plugin. This all-in-one list building solution will cater for all your list building needs, providing a range of beautiful and optimized opt-in forms.

Thrive Leads integrates with all the main autoresponders and email marketing services. You can determine where each different opt-in form you have created is shown on your site, and when it is triggered. And you can split test forms to see what designs and settings appeal to your audience and produce the best results.

Here are just some of the different form types available with Thrive Leads…

  • Popup Lightbox
  • Sticky Bar
  • Opt-in Widget Form
  • Content Lock
  • Two-Step Opt-in Form

The Thrive Leads plugin will cost you a one-off payment of $67. However, if you would like access to all Thrive plugins and themes, you can become a Thrive member for $19 a month (paid annually).

Get Thrive Leads



Next, in our collection of top lead generation WordPress plugins, is Bloom. This email opt-in solution, created from the developers at Elegant Themes, gives you all the tools you need to turn your website visitors into loyal followers and customers.

Bloom provides over 100+ beautiful form templates that can be completely customized using the plugins extensive design settings. Using Bloom, you can also opt to trigger and display forms based on specific user interaction, helping to give higher conversion rates. A form can be triggered after…

  • A Timed Delay
  • Scrolling to a Specific Percentage of the Page
  • A User Has Commented
  • A Visitor Has Made a Purchase
  • A Prolonged Period of Inactivity

Other features include 16 email marketing integrations, split testing, and conversion and email list tracking.

To purchase this WordPress plugin you will need to join the Elegant Themes’ theme club. This will cost you $89 a year, or a one-off payment of $249 for lifetime access.

Get Bloom



Another big player amongst the lead generation WordPress plugins is Sumo. Powering over 750,000 sites, Sumo can help you collect email addresses, grow your social following, reduce cart abandonment, and more.

Unlike the tools previously mentioned, Sumo offers a free version, enabling you to display professional pop-ups, smart bars, and welcome mats on your website without costing you a penny.

However, if you want to access Sumo’s advanced features, you will need to upgrade to one of its Pro plans. So let’s take a look at the premium features Sumo provides…

Sumo’s premium plans start from just $29 a month. There is also a 30-day money back guarantee, so if you find this isn’t the right lead generation solution for you, you can get your money back.

Get Sumo



Next, in our collection of top lead generation WordPress plugins, is OptimizePress. This is another all-in-one solution enabling you to capture leads, grow your following, and boost sales.

Using OptimizePress you can create…

  • Landing Pages
  • Opt-in Forms
  • Webinar and Event Sign Up Pages
  • Membership Portals
  • Sales Pages and Complete Sales Funnels

To get started, simply choose from over 300+ mobile responsive templates, all optimized for sales and conversions. Then customize your template using the LiveEditor, adding any extra necessary design elements from the OptimizePress library. All landing pages and opt-in forms can be integrated with numerous email marketing services, and then tracked to maximize results.

OptimizePress prices start at $97. This is a one-off cost for the plugin and includes one year of support and updates.

Get OptimizePress



Leadpages is an advanced solution, enabling you to run effective lead generation campaigns and display high-converting landing pages on your WordPress website.

This plugin caters for all industry types, so you will find opt-in forms and landing page templates that will work for your website, whatever your niche. You can create unlimited pop-ups with click, exit-intent, and timed-display triggers. And you can also use the numerous targeting tools on offer to ensure that your opt-in forms are seen by your target audience.

Here are a few more of its top features…

  • Choose from 160+ Templates
  • Major Email Service Integrations
  • Ad Creation
  • A/B Testing and Analytics
  • Dedicated Support

Leadpages’ packages start from just $25 a month (billed annually), although if you sign up for two years, this fee is reduced to $17 a month (billed every two years).

Get Leadpages

Ninja Popups


Ninja Popups is a premium, but low cost, lead generation plugin. It provides 65+ beautiful themed pop-ups, a drag-and-drop Visual Editor and library, as well as integrations with all the key email marketing solutions.

Other features include…

  • Opt-in Locker – Grant your audience access to content in exchange for an email address.
  • Social Locker – Use pop-ups to grow your social following.
  • Page Level Targeting – Display different pop-ups for each page and post.
  • Analytics – Track your clicks and conversions.
  • Quick Support and Free Lifetime Updates.

Ninja Popups can be purchased from CodeCanyon and costs just $26.

Get NinjaPopups

Free Lead Generation WordPress Plugins

All of the lead generation WordPress plugins mentioned so far (with the exception of the free version of Sumo) have been premium products. Let’s now have a quick look at a few free options for those on a budget…

WordPress Landing Pages


Designed by Inbound Now, WordPress Landing Pages will let you add stylish landing pages to your website. Here are its top features…

  • Library of Landing Page Templates and Visual Editor
  • A/B Tests and Conversion Tracking
  • Third Party Add-Ons to Extend Functionality

Landing pages are easy to set up, and will quickly help you to drive and convert leads on your WordPress website.

Get WordPress Landing Pages

Optin Forms


Another great free plugin, Optin Forms enables you to add highly optimized opt-in forms to your website. Features include…

  • Choose from one of 5 form designs.
  • Add forms to any page or post with a simple shortcode.
  • Integrate with MailChimp, AWeber, iContact, and more.

This is another extremely user-friendly plugin that can quickly help grow your mailing list.

Get Optin Forms



A popular free WordPress plugin, Icegram will help increase leads and drive actions on your website. Opt-in form types include…

  • Lightbox Pop-ups
  • Action Notification Bars
  • Slide-In Messages

Other features include integration with email services, a selection of time and targeting settings, analytics, and more.

Get Icegram

Final Thoughts on Top Lead Generation WordPress Plugins

As you can see, there are plenty of effective and feature-rich lead generation plugins currently available. All of the plugins mentioned in this article are great options. Therefore, when selecting which one of these WordPress plugins is best for your project, make your decision based on the needs of your website and your budget.

Do you have a favorite lead generation plugin that we haven’t included in this collection? If so, please share it with us in the comments below.

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Posted by Megan Jones

Megan is a freelance writer who loves all things WordPress. She currently lives in Brighton UK with her partner and two small children. When she isn't online she likes walking by the sea, coffee, and traveling anywhere and everywhere. She is available for hire so check out her site