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Choosing a theme is one of the most important decisions you’ll make when building a WordPress website. It can also be one of the most difficult. After all, themes are what ultimately display your message to the world.

The WordPress marketplace is filled with plenty of ready-to-use themes. Sometimes, you’ll find one that’s the perfect fit. But there are also a number of reasons why you’re better served by creating your own custom theme.

So, how do you know when it’s time to go with something custom? We’ll review some scenarios when a custom theme is your best bet, along with the effect it can have on your business. But first, let’s take a look at the potential downsides of using readymade themes. Read More