How to Perform Effective Keyword Research and Improve Search Rankings
If there’s one thing Google is good at, it’s keeping us on edge when it comes to their algorithms and changing ranking factors.
For example, Google recently rolled out mobile-first indexing; meaning from now on, your mobile site will be indexed before your desktop version. And we all know there’s no end in sight, leaving us to continually adjust our SEO efforts so our sites can rank well.
But there is one thing, however, that has stayed fairly consistent over the years when it comes to optimizing your website for higher search rankings: keyword research.